KeepGreenGoing

Last week, KeepGreenGoing had the opportunity to sit down with publisher and editor-in-chief, Kelly Magill, to discuss her new and upcoming women’s magazine Positively Green.

Kelly, how did the whole idea for Positively Green come about?
Well, one of my sales people called me this fall. She told me “Kelly, You’ve got to do something this fall. We’ve got to think of another magazine to put together. Why don’t you do a green magazine – That’s your thing… You’re so into it.” So the more I thought about it I really started to consider a regional publication on green topics for women. When I called my distributor they liked the idea so much about a women’s magazine focused specifically on green issues they told me I really need to do this on a national level, not regionally. And.. That was it. That’s how it all got started.

More and more we’re seeing green magazines pop up. What would you say makes your magazine different?
First of all, most environmental magazines are written for men and women both. There’s nothing out there written specifically for women. Also 90% of women describe themselves as the primary household buyer. So as a gender we’ve got so much ability, even in grocery shopping, to decide what companies we’ll support with our money and what companies we won’t support. And I’ve noticed, with this enormous ability, no one is talking to these women. Another thing I think that’s happening is the fact that there’s a huge group of mainstream women who are interested in doing things a little more green. But when they pick up magazines and read articles there’s nothing that really addresses what the solutions are. So if you have a peanut butter container and you want to recycle it, but don’t know how it should be properly cleaned out - What do you do to clean it? Ya know – It’s about what are the simple solutions you can do everyday to change your thinking and your buying habits. How do you change so you can buy more green… in fashion, in travel, with sending your kids back to school. And I just don’t think that’s happening to that degree yet, where it’s really focused on women’s daily lives and how we live, how we accomplish the tasks we have to do everyday in a simplified way.

That’s great. Here at KeepGreenGoing, we try to focus on simple solutions as well. What else have you noticed lately in regards to green publications?

Another thing that’s been happening lately is there’s been several articles in the past few months about bottled water and how the greener option is to filter your tap water. Those are all great articles… But as a very busy women the thing that those articles failed to do was to direct me the products that would solve the problem. Most women are too busy to go research which filer is the best. If someone can give them the article where they can make the decision and say “Okay, I really want to eliminate bottled water” - They got the article on one page and on the very next page there are the products you can buy, here is where you get them, this is how much they cost. Now, these women no longer have a barrier to this decision in there life to eliminate bottled water. And I don’t think that’s something a lot of people are doing yet – is giving women very specific details and tools to make the necessary change.

The staff at KeepGreenGoing would like to thank Kelly for her time in this interview. Even though we’re not women, we’re really stoked for this magazine to hit newsstands. Please take some time and check out the Positively Green Website. You can even download a sample of the first issue.

Other useful information regarding Positively Green:

Website

www.PositivelyGreen.com

Launch
First issue – August (All major bookstores, Whole-Foods and Wal-Mart)

Pre-Subscribe

Get the magazine even before it hits newsstands. A subscription (4 issues total) cost is $14 for the year. Of that $14 Positively Green will give $2 to the eco-charity of your choice.