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Power to the Pedal

April 1st, 2008 . by Bryan A. McCarty

Social design organization Design 21 recently launched a power-pedal, bicycle-focused design competition called Power to the Pedal. Today, bicycle use is gaining global recognition and gaining relevance for transportation, fitness and fun.

Citywide bicycle initiatives and other public awareness projects have been increasing more and more over the last few years. However, promoting bicycle use means more than an hosting a “special day,” it means to enable it.

“This competition calls for a biking accessory or add-on for existing bikes that would improve the bicycling experience and encourage more people to make biking their primary means of transport – more convenient, more enjoyable, safer and more integrated into daily lifestyles – whether it’s for commuting, working, shopping, transporting, leisure or all of the above. In your description, you should define the user scenario and design problem that your design attempts to solve.”

Deadline: Wednesday April 30, 2008 at 11:58PM UTC.
Prizes: 1st - $5000 2nd - $3000 3rd - $1500 Most Popular - $500

JUDGING CRITERIA:
Overall effectiveness: How well does the solution provide an answer to the design problem?

Creativity: How innovative and cost-effective is the thinking behind the design?

Practicality: How successfully can the design be produced or put into practice? Can it be adapted for local production? Does it add to the safety of the cyclist, too?

Aesthetics: How strong is the design in terms of overall form and presentation?

Ecology: How well does the design respond to environmental concerns through considerations such as choice of materials, production techniques, life-span, upgrade, durability, weight, recycle, or re-use factors?

Fore more information on the competition, visit the competition page here.

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